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Propafilm™ Ensures Premium Pack Appearance
Date: 7 February 2006
Imperial Tobacco (ITL) is extending its use of Innovia Films’ Propafilm™ GLS25 to overwrap collation packs of Castella Miniature cigars.Cartons containing 10 tins of Small Classic Filter and Castella Miniature cigars are being overwrapped with Propafilm™ GLS25 because, says ITL Brand Manager, Vicki Cale: “We must have a good quality finish to the product to enforce the cigars’ premium qualities.”
Propafilm™ GLS25 was chosen for its brilliant optical properties, clarity and its controlled and balanced shrink properties which ensures packs stay fresh and bright looking throughout their shelf-life.
This controlled shrink performance gives the packs a smooth, glossy appearance as well as substantially improving barrier to moisture and flavour taint.
Innovia Films is a preferred supplier to ITL which uses its films on both cigarettes and cigars produced at its UK facilities.
Adds Vicki Cale: “Propafilm™ GLS25 was recommended because of its shrink qualities and because it is a tried and tested film for Imperial Tobacco.”
ITL is also using Propafilm™ GLS25 to wrap its export miniature cigars.
